6 Facts About Content Curation and SEO You May Not Know

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?

Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy.

1. Curated content that is combined with original content can rank just as well as original content alone

2. Publishing curated content can result in inbound links to your site

3. The quality of the sites to which you link is extremely important for SEO

4. ‘Link hoarding’ will damage your relationship with other marketers and with Google

5. Content curation increases your ‘freshness factor’ while requiring LESS work

6. Curated content gets you ranking for both long and short-tail keywords


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De evolutie van contentmarketing

Contentmarketing is niets nieuws. Bedrijven verspreidden meer dan honderd jaar geleden ook al waardevolle, relevante informatie om hun business te profileren en de verkoop van producten en diensten te bevorderen. 

Toch zijn er maar weinig organisaties die goed hebben nagedacht over welke content ze waarom en in welke vorm willen aanbieden, laat staan dat ze het effect vervolgens meten. 

Contentmarketing is slimme marketing, mits je weet wat je doet.

Doordat het tegenwoordig zo makkelijk is om content te delen, wordt het ook in veel grotere mate gedaan. 
Omdat mensen dagelijks maar een beperkte hoeveelheid informatie kunnen verwerken (de schaduwzijde van contentmarketing), is het voor bedrijven extra belangrijk om hun contentmarketing vooral goed aan te pakken. 
En dat is niet altijd makkelijk. 
Er wordt er in marketingboeken en -congressen niet voor niets zoveel aandacht aan besteed. 
Zo kun je op dinsdag 11 maart 2014 bijvoorbeeld naar het Digital Contentmarketing Congres in Leusden. 

Contentmarketing is hot. 

En met goede reden.

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Where content curation traffic comes from and 4 ways to increase yours

Content curation is not just collecting, it’s also sharing. 

And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. 

During our first 2 years of existence, the Scoop.it users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. 

So we’ve analyzed all the content curated, published and shared through Scoop.it. 

This post is about sharing these data and learnings so you can be more effective with your content curation.

Read the full article HERE!

How content curation helps social media publishing

As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. 

Here are 5 problems that social media publishers face and how content curation helps alleviate the pain.

Editor’s note: this is a guest post from Scoopiteer Jon Koob, who regularly uses content curation to feed his social media presence.

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Why lean is the future of content marketing

You've heard it before: you need a content strategy. 

But how can you make it impacting without huge budgets and resources? 

At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. 

Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. 

Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. 

Join us!

Read the article over HERE!

7 Tools for Lean Content Marketing

Last week, Scoop.it released the official #leancontent framework. 

The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. 

There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

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