donderdag 13 maart 2014

6 Facts About Content Curation and SEO You May Not Know

If you struggle with providing a steady stream of fresh, relevant content for your website, you’re not alone. Perhaps one of the best ways to overcome this challenge, while also increasing the value you provide to your audience, is through the process of editorialized content curation.

But while we know that this process (when done right) is beneficial in terms of driving traffic, extending reach and providing interesting and valuable content, what does Google think about content curation?

Following are 6 facts about content curation and SEO you may not know – but that you really should if you’re going to use content curation as part of your own content strategy.

1. Curated content that is combined with original content can rank just as well as original content alone

2. Publishing curated content can result in inbound links to your site

3. The quality of the sites to which you link is extremely important for SEO

4. ‘Link hoarding’ will damage your relationship with other marketers and with Google

5. Content curation increases your ‘freshness factor’ while requiring LESS work

6. Curated content gets you ranking for both long and short-tail keywords


dinsdag 11 maart 2014

De evolutie van contentmarketing

Contentmarketing is niets nieuws. Bedrijven verspreidden meer dan honderd jaar geleden ook al waardevolle, relevante informatie om hun business te profileren en de verkoop van producten en diensten te bevorderen. 

Toch zijn er maar weinig organisaties die goed hebben nagedacht over welke content ze waarom en in welke vorm willen aanbieden, laat staan dat ze het effect vervolgens meten

Contentmarketing is slimme marketing, mits je weet wat je doet.

De evolutie van contentmarketing

Doordat het tegenwoordig zo makkelijk is om content te delen, wordt het ook in veel grotere mate gedaan. 
Omdat mensen dagelijks maar een beperkte hoeveelheid informatie kunnen verwerken (de schaduwzijde van contentmarketing), is het voor bedrijven extra belangrijk om hun contentmarketing vooral goed aan te pakken. 
En dat is niet altijd makkelijk. 
Er wordt er in marketingboeken en -congressen niet voor niets zoveel aandacht aan besteed. 
Zo kun je op dinsdag 11 maart 2014 bijvoorbeeld naar het Digital Contentmarketing Congres in Leusden. 

Contentmarketing is hot. 

En met goede reden.

Lees het volledige artikel HIER!

maandag 10 maart 2014

Where content curation traffic comes from and 4 ways to increase yours

Content curation is not just collecting, it’s also sharing. 
And whatever our motivation, we curate content to have an impact so understanding where our traffic comes from is important. 

During our first 2 years of existence, the users have published more than 50M pieces of content attracting more than 100M unique visitors so we’ve been in a great position to observe not only where this traffic came from but also what best practices had the strongest influence on it. 

So we’ve analyzed all the content curated, published and shared through 

This post is about sharing these data and learnings so you can be more effective with your content curation.

Read the full article HERE!

zondag 9 maart 2014

How content curation helps social media publishing

As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. 

Here are 5 problems that social media publishers face and how content curation helps alleviate the pain.

Editor’s note: this is a guest post from Scoopiteer Jon Koob, who regularly uses content curation to feed his social media presence.

Read the full article over HERE!

zaterdag 8 maart 2014

Why lean is the future of content marketing

You've heard it before: you need a content strategy. 
But how can you make it impacting without huge budgets and resources? 

At, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. 
Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. 

Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. 

Join us!

Read the article over HERE!

vrijdag 7 maart 2014

7 Tools for Lean Content Marketing

Last week, released the official #leancontent framework. 
The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. 

There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

Read more on this PAGE.

zaterdag 15 februari 2014

5 Ways to Increase the Visibility of Your Curated Content

I was recently asked by Bill Gasset: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions.

1. Suggest content to other fellow curators, targeting those in your interests.
For instance, as a real-estate expert, you can go to the Real Estate interest through the navigation menu next to the search field and find the recommended topics and users in there. .....

2. Just scoop it!  
By default, new topics have the latest and best scoops which match their keywords among their suggested content (on top of content crawled by our semantic technology through other sources such as Twitter, blogs, etc…). ....

3. Scoop your original content
While scooping only original content could defeat the purpose, adding it to your curation brings an additional distribution channel as explained by Ally here (tip #9). .......

4. Earn recommendations and badges
Interest channels mentioned above prominently feature the topics which have earned recommendations from other users. .........

5. Build your community of interest
Every time you follow, rescoop or recommend another curators’ content, they receive a notification. .......

Read GREAT Italian Content on Good Things From Italy!

7 Qualities of Highly Effective Content Curators

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud.

1. Focus on Goals
What are your goals around content curation? .......

2. Have Empathy
Empathy is defined as “the ability to understand and share the feelings of another.” .......

3. Be Careful, Cautious and Selective
Quality is the number one downfall of ineffective content curators. ......

4. Editorialize
I LOVE going to bookstores and reading a handwritten review from one of the employees. .....

5. Provide Attribution
I bet Klaus Biesenbach wishes he could “hyperlink” exhibit pieces to the artist who created it. .......

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten. .......

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content.  .......

Read great Italian CONTENT on Good Things From Italy!

vrijdag 14 februari 2014

Alessandro Di Lella is toegetreden tot het team van SURLINIO op het gebied van Social Media Outsourcing

De mensen achter Surlinio zijn al 20 jaar bij diverse bedrijven bezig met grafisch ontwerp, huisstijl ontwikkeling, website hosting en het bouwen van eenvoudige tot zeer complexe web applicaties en sites. In de afgelopen jaren hebben we, samen met onze klanten, een stormachtige ontwikkeling doorgemaakt. En de ontwikkelingen op het gebied van internet en social media in het bijzonder gaan alleen maar sneller.

Meer dan de helft van het internet verkeer gaat inmiddels via mobiele apparaten, en die trend zal alleen maar toenemen. Wij houden ons dagelijks bezig met het helpen van onze klanten de meest recente trends en technologie in te zetten voor het verhogen van hun omzet en merkbekendheid.

Alessandro Di Lella, Social Media Outsourcing, Content Creation, Content Curation
Alessandro beheert één van de grootste op Italië gerichte blogs van Nederland. Daarnaast een expert op het gebied van Content Curation en blogs.

zondag 9 februari 2014

Mobile Content Curating with SCOOP.IT - Reach your target audience!

Great online Application for your Smartphone or Tablet.

Content Curation 'On The Go'

Control your Social Network

Every time, every where!

Reach your target audience with this Online Marketing Tool 
with clear "Call to Action". 

For implementation at your business contact us!

Welkom bij de Social Media Content Curating activiteiten van Di Lella Productions

Onze Sociale Media en Content Curating activiteiten realiseren wij in samenwerking met Surlinio: social media en mobiele websites!

Als basis van onze eigen Content Curating activiteiten in het 
Italiaanse Thema gebruiken wij Scoop.IT

Graag stellen wij onze expertise op het gebied van Social Media Strategie en Content Curation Oplossingen beschikbaar zodat ook U gericht uw doelgroep kunt bereiken met een duidelijke (Social) Call to Action!

Neem contact met ons op voor de mogelijkheden.

Meer info over de samenwerking.

Maak ook eens kennis met onze eigen