How content curation helps social media publishing

As a social media manager, you’re probably aware of many of the pains that come with staying visible online and managing many social media channels at once. Luckily, there’s an answer to the woes of social media publishing: content curation. 

Here are 5 problems that social media publishers face and how content curation helps alleviate the pain.

Editor’s note: this is a guest post from Scoopiteer Jon Koob, who regularly uses content curation to feed his social media presence.

Read the full article over HERE!

Why lean is the future of content marketing

You've heard it before: you need a content strategy. 

But how can you make it impacting without huge budgets and resources? 

At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. 

Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. 

Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. 

Join us!

Read the article over HERE!

7 Tools for Lean Content Marketing

Last week, Scoop.it released the official #leancontent framework. 

The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. 

There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

Read more on this PAGE.

5 Ways to Increase the Visibility of Your Curated Content

I was recently asked by Bill Gasset: “how does one go about being in the recommended feed in the side panel for a specific topic?” As this is a question we frequently have, I thought I would turn my answer to him into a blog post so we can not only help other Scoopiteers benefit from it but also enrich it with your comments, ideas and suggestions.

1. Suggest content to other fellow curators, targeting those in your interests.
For instance, as a real-estate expert, you can go to the Real Estate interest through the navigation menu next to the search field and find the recommended topics and users in there. .....

2. Just scoop it!  
By default, new topics have the latest and best scoops which match their keywords among their suggested content (on top of content crawled by our semantic technology through other sources such as Twitter, blogs, etc…). ....

3. Scoop your original content
While scooping only original content could defeat the purpose, adding it to your curation brings an additional distribution channel as explained by Ally here (tip #9). .......

4. Earn recommendations and badges
Interest channels mentioned above prominently feature the topics which have earned recommendations from other users. .........

5. Build your community of interest
Every time you follow, rescoop or recommend another curators’ content, they receive a notification. .......

Thanks to (and read the complete article): Posted on February 12, 2014 by Guillaume Decugis

Read GREAT Italian Content on Good Things From Italy!

7 Qualities of Highly Effective Content Curators

Every time I visit the Museum of Modern Art (MoMA) in New York City, I see something I’ve never seen before. In fact, t’s considered the most influential museum of modern art in the world. With that in mind, meet Klaus Biesenbach. Klaus holds the title “Chief Curator at Large” at MoMA. If you’ve visited the MoMA and walked away impressed (like I have), Klaus has a lot to do with that.

As content curators, we should all aspire to be like Klaus. After all, wouldn’t it be great if our content collections drew as much interest, respect and admiration as the collections at MoMA? In order to achieve this feat, we need to become highly effective content curators. In other words, we need to curate Internet content as we would fine art.

Let’s consider seven habits of content creation that would make Klaus Biesenbach proud.

1. Focus on Goals
What are your goals around content curation? .......

2. Have Empathy
Empathy is defined as “the ability to understand and share the feelings of another.” .......

3. Be Careful, Cautious and Selective
Quality is the number one downfall of ineffective content curators. ......

4. Editorialize
I LOVE going to bookstores and reading a handwritten review from one of the employees. .....

5. Provide Attribution
I bet Klaus Biesenbach wishes he could “hyperlink” exhibit pieces to the artist who created it. .......

6. Understand What’s Timely and Trending
Sharing fresh milk is good. Sharing spoiled milk is rotten. .......

7. Have an Eye for a Great Title
Not everyone will be as thorough as you when reviewing content.  .......

Thanks to (and read the complete article): Posted on February 13, 2014 by Dennis Shiao

Read great Italian CONTENT on Good Things From Italy!

Alessandro Di Lella is toegetreden tot het team van SURLINIO op het gebied van Social Media Outsourcing

De mensen achter Surlinio zijn al 20 jaar bij diverse bedrijven bezig met grafisch ontwerp, huisstijl ontwikkeling, website hosting en het bouwen van eenvoudige tot zeer complexe web applicaties en sites. In de afgelopen jaren hebben we, samen met onze klanten, een stormachtige ontwikkeling doorgemaakt. En de ontwikkelingen op het gebied van internet en social media in het bijzonder gaan alleen maar sneller.

Meer dan de helft van het internet verkeer gaat inmiddels via mobiele apparaten, en die trend zal alleen maar toenemen. Wij houden ons dagelijks bezig met het helpen van onze klanten de meest recente trends en technologie in te zetten voor het verhogen van hun omzet en merkbekendheid.

Alessandro Di Lella, Social Media Outsourcing, Content Creation, Content Curation

Alessandro beheert één van de grootste op Italië gerichte blogs van Nederland. Daarnaast een expert op het gebied van Content Curation en blogs.

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