Why lean is the future of content marketing

You've heard it before: you need a content strategy. 

But how can you make it impacting without huge budgets and resources? 

At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. 

Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. 

Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. 

Join us!

Read the article over HERE!

7 Tools for Lean Content Marketing

Last week, Scoop.it released the official #leancontent framework. 

The lean content ideology addresses the issue of knowing a content strategy is necessary but not having enough money to send a man into space a la RedBull; content strategy for the rest of us, if you will. 

There are many components of developing a successful and impacting lean content strategy, including testing different types of content, repurposing content for various platforms, building a community contribution program, and curating existing content.

Working with a lean content methodology for almost an entire year has allowed me to discover many useful tools to ensure that your content comes with both the lowest cost and highest impact possible, and I’d like to share some of them with you.

Read more on this PAGE.